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PPC
A Pay Per Cick (PPC) search engine advertising campaign is a fast and effective method for driving targeted search engine traffic to your web site. Pay per click is a paid service that can be a good supplement to your search engine optimization strategy.

SEO
The goal of applying Search Engine Optimization (SEO) to a web site is to create content that search engines look favorably upon when assessing the relevancy of your site in comparison to related sites. The organic, or natural, rankings of sites are displayed in a specific order relevant to the keyword or keyword phrase a user searches for.

CMS
A Content Management System (CMS) is powerful software that is used to manage the content of dynamic database driven Web sites. A content management system can keep track of the text, image media, music, video, electronic documents and other files that are displayed on web sites and requires little or no technical knowledge of HTML to manage.
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